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09.06.11 Bucky Turco

Back on August 11, ANIMAL reported on an outrageous 9/11-themed special by New York Sports Club for first responders that excluded first responders who were retired. One of the tabloids picked up the story and got in touch with the gym franchise’s CEO, but he didn’t mention that they’d be making any adjustments to the […]

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08.11.11 Bucky Turco

With the 10th anniversary of 9/11 quickly approaching, there’s tremendous opportunities for companies to market themselves and New York Sports Club is jumping right in. For their latest promo, the gym chain is giving back to first responders by selling them a deal on their membership: Only “$20 per month for life!” […]

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