Headline on the all ads: “What will it take before we respect the planet?” Will it take vandals bombing animals, asks Ogilvy Paris for the World Wildlife Fund? Well, that depends. But If I’m out for a stroll on the Serengeti and I happen to see a tagged mama rhino, I’m going to respect the fuck out of her. Seriously, I’m perplexed by the animal logic of this campaign. Has global warming taken the energy out these beasts, making them easier targets for tagging? Read more »
Earth Hour, when the planet theoretically goes dark for 60 minutes, is at 8:30pm on March 27th. To promote it, The Belgian chapter of the WWF once again presents “Darth Fladder”—a skinny, tube-sock wearing dark lord with a zaftig blonde wife. Read more »
Ignoring the terrible Photoshop of these latest cases of Photoshop Animal Abuse, let’s instead try to examine the animal logic of this WWF “help protect the future of endangered species” campaign by some agency called “Dtoxsign” from the island nation of Maurutius. I’m all for protecting animals, but not at all costs. Does this mean if I donate, my money will fund evil scientists at a Cyberdyne Systems-like corporation? I can’t find a website for Dtoxsign—are they in fact a secret robot organization hell-bent on eliminating the human race? Will these future-parakeets still eat crackers? Will any cage hold them? Is this Friday, and am I tired and desperately trying to make sense out of this stupid angle I’ve chosen? |Images via: BestAdsOnTV|
Eco advertising is oh so fashionable these days. In fact, remove the “Their extinction is ours as well” line and the logo from these Brazilia WWF layouts and what do you have? The Cannes Gold Lion-winning We Are Animals coroner photo campaign for Wrangler jeans. Click the gallery and ogle the lithe black panther babe, the hunky bare-butt crocodile, and the gorgeous gorilla (shouldn’t he have been more hirsute?). The only reason I know which animals are represented here is because the ad agency labeled the images. So give to the WWF, and save your sexy-ass selves. Btw, best that we forget the last WWF-Brazil ad. |Images: AOTW|
It’s raining planes! Praise Allah! Other nations love having fun with 9/11 imagery to promote their noble causes. Here, the World Wildlife Fund, via a DDB Brazil ad that’s apparently running in Israel (according to the press note), reminds us self-centered New Yorkers that the Indian Ocean tsunami of 2004 killed 100 times more people than the terrorist hijackers. “The planet is brutally powerful. Respect it. Preserve it.” And donate to the WWF. Because by doing those three things, the earth will respond by never cracking open and unleashing another wall of death water ever ever again. So readers: is the ad tasteless? Maybe. Insensitive? Possibly. Illogical? Most definitely. |Image: Coloribus| Update: WWF clears the air, the ad is not theirs.
Although it’s probably only a matter of time before someone finds the original image that Shepard Fairey likely traced to create this new poster for the World Wildlife Foundation, it’s for a good cause so who cares right?—wait, so was, oh never mind. The “Vote Earth. Your Light Switch is Your Vote” is a campaign to raise awareness about Earth Hour, a global initiative urging the citizens of the world to shut off their lights on March 28 at 8:30 pm for the sake of the planet or global warming or something. According to the press released “377 cities around the world will take part in the global event, which seeks to ignite a new call for action on climate change in the U.S. and around the world.”
Eat your babies! You’ll be helping to end both world starvation and over-population, while also preserving our dwindling food resources. What a swift idea. The World Wildlife Fund, much like Amnesty International, is one of those juicy pro bono accounts that ad creatives clamber over each other like Walmart Christmas shoppers to work on because they feel that doing so helps cleanse their dirty, lies well disguised souls. This bit of Green Marketing child abuse is by Germaine in Antwerp, Belgium (go stare at their cool, attractive staff in Flash motion. Wonder how many in that lineup are now on the bread line?). So, I’m already well aware that I’m killing my planet, but what’s your solution, WWF? Just shoving the problem in my face ain’t accomplishing anything. Plus, if you really wanted to shock me into action, that baby should’ve been roasted. I got my eye on you, WWF. Because one of my ongoing missions here on ANIMAL is to protect animals—from advertising abuse.
|Image: advertka.ru|
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