In something of a great moment for corporate-public partnerships, Nike is in the process of repairing the deteriorated soccer field (or “pitch,” which is what you call the field if you say “football”) in Sara D. Roosevelt Park, which the company originally paid for back in 2006. Bowery Boogie reports that new turf has been installed, and the field is scheduled to reopen in mid-June.
Nike took over the rehabilitation after attempted partnerships with private investors fell through. One of those investors was rumored to be future NBA Hall of Famer Steve Nash, who sponsors a tournament at the Stanton Street field every summer. This summer’s tournament seemed like it wasn’t going to happen, but now has been scheduled for June 24.
(Photo: Bowery Boogie)