Street Artist Used for Meaningless Camera Promo

For those willing to shell out extra money for limited edition versions of mass-produced electronics, Leica offers a digital camera styled by Parisian graffiti artist and beverage promoter André that’s sold exclusively through uber-hype boutique Colette. The limited edition C-Lux 3 camera won’t make you a better photographer, but it does comes computer engraved with a André character in two colors, each limited to 30 units, that will ONLY set you back an extra $220 on top of the regular price. |Colette|

By Will Sherman on August 3, 2009 at 7:19 pm
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André Double Fists His Drinks

Not long after launching a hallucination inducing vodka with Belvedere, Parisian graffiti artist André is promoting a more sobering drink. The beverage-loving vandal is working with Vitamin Water on a series of invitation-only parties at Le Popup Bar. Unlike Vitamin Water’s rather boring New York City pop-up shop, the secret bar is full of nipple tassles and donkeys to incite the French to guzzle the colored water when it hits store shelves. Read more »

By Will Sherman on April 15, 2009 at 12:47 pm
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Belvedere Vodka Causes Hallucinations, Makes Graffiti Come to Life

Parisian graffiti artist André and his hot pink pal Mr. IX star in this new video for Belvedere vodka. In it, he flies into New York with a silver suitcase stocked with vodka and spray paint, stopping off in Brooklyn to catch some tags. As the driver pulls away, André is too busy looking out for the vandal squad to notice his drawing Mr. IX—the embodiment of nightlife and luxury and other cool things—come to life. In fact, his aerosol alter ego might be cooler than him. Mr. IX is always one step ahead at the Bowery Hotel or hanging out with Leo Fitzgerald at Beatrice. What’s this ad trying to say? Who cares! It’s too long to watch till the end anyway, but we’re still ready to buy a case of that shit if it’s going to induce LSD-like visions of graffiti.

By Will Sherman on April 8, 2009 at 5:16 pm
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