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06.05.15 Liam Mathews

An artist who goes by the nom de guerre Mercury has pushed the concept of appropriation to its limit by finishing three discarded Peter Halley canvasses. The painstaking works are somewhere between reproduction, satire, collaboration, and theft. They can be seen for the first time at Mercury’s show “In Appropriate,” which opens tomorrow at a […]

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03.23.15 Prachi Gupta

Days after it was reported that American Apparel is airbrushing nipples and pubic hair off of its models, ANIMAL has learned that that the millennial retailer is apparently looking to avoid featuring “Instagram hoes or THOTS” in its ad campaigns. “THOT” is a slang abbreviation for the phrase “that hoe over there.” An employee within […]

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10.27.14 Bucky Turco

“It’s here, the destination for New York City’s runners,” reads a sign in front of Asics’ sparkly new store on West 42nd Street, just off 6th Avenue. Inside the brightly lit space, amidst tables of athletic merchandise and a branded POS display, sits a genuine New York City subway car plucked from a scrap heap. […]

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05.06.14 Sophie Weiner

Branding Terror — a book by graphic designer Francesco Trivini and former counter-terrorism analyst Artur Beifuss — is a fascinating study on the aesthetics of terrorism. The book is meant to serve as an encyclopedia of the logos and symbols that terrorist organizations around the world use as their calling cards, and an analysis of these images from a […]

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07.29.13 Marina Galperina

Told you. Now, are you going to calm down about the Kickstarter? Marina Abramović does not need your money. Marina Abramović is Jay Z. Also, Marina Abramović is Lady Gaga now. I told you, the Kickstarter for the Marina Abramović Institute dedicated to the performance, preservation, participation of long durational performance art works and marveling at Marina Abramović is NOT ABOUT […]

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04.11.12 Bucky Turco

“The logo leverages both conceptual and practical connotations of the word ‘One.’ On one level, the brand declares that 1 World Trade Center is ‘first among many’ as a part of the world-renowned New York City skyline. The ‘One’ in the logo emphasizes its status as the Western Hemisphere’s tallest building. The logo and tagline […]

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02.09.11 Lauri Apple

This book, titled Organizationsbuch der NSDAP, is the Nazi Party’s branding standards manual–with rules on how to properly display Nazi symbols, flags, and signs. Because they didn’t want people to be confused about such things. […]

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11.11.10 Bucky Turco

Some people aren’t happy that Camel, a cigarette brand known for employing a cartoon mascot more identifiable to kids than Mickey Mouse and Barbie over the past two decades, has launched a new campaign aimed at young people. Shocking, I know. […]

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10.15.10 Bucky Turco

Looking to get more mileage out of their sponsorship of the New York Jets, JetBlue Airways unveiled an aircraft painted in the football team’s color scheme earlier today at JFK. As NYCAviation notes, the Airbus A320’s nickname is “Some Like it Blue,” although that’s probably going to be changed any minute now. […]

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05.03.10 Bucky Turco

Dawn has been the detergent of choice when it comes to cleaning oil-stained birds and wildlife since the late 1970s according to the International Bird Rescue Research Center. After experimenting with a variety of substances, including gasoline, it was this particular brand that was reportedly most effective and least toxic to animals. So in a […]

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