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03.18.14 Andy Cush

The saga of Beastie Boys versus GoldieBlox appears to be winding to a close, as the two parties have reached a settlement in a lawsuit sparked by a GoldieBlox YouTube commercial that went viral late last year. GoldieBlox, which sells toys designed to “inspire the future generation of female engineers,” used a reworking of the […]

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12.12.13 Andy Cush

What seemed like a cool, happy ending to the Beastie Boys-versus-feminist-appropriation-of-their-song-in-a-toy-commercial saga turns out to be neither an ending nor particularly happy. After threats of lawsuits from both sides, the company eventually agreed to pull the Beastie Boys’ “Girls” from their ad, and that seemed to be that. Turns out the Beasties are still suing. From their […]

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11.27.13 Andy Cush

On the surface, the story of GoldieBlox’s Beastie Boys-skewering toy commercial was a heartwarming one. Independent company takes a misogynistic song by since-reformed hip hop legends and repurposes it as girl-power anthem. Everyone is happy! Except: well-intentioned though it may be, GoldieBlox is still a commercial, for-profit company. And late Beastie Boy Adam Yauch, who […]

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11.25.13 Kyle Petreycik

Earlier last week, toy company GoldieBlox released a viral video campaign advertising toy and book product that overcomes commercial gender stereotypes. The video uses the Beastie Boys’ 1986 song “Girls“… Girls, to do the dishes Girls, to clean up my room Girls, to do the laundry Gilrs, and in the bathroom …and changed the lyrics to market […]

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