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Ignoring the terrible Photoshop of these latest cases of Photoshop Animal Abuse, let’s instead try to examine the animal logic of this WWF “help protect the future of endangered species” campaign by some agency called “Dtoxsign” from the island nation of Maurutius. I’m all for protecting animals, but not at all costs. Does this mean […]

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The assignment for DM9DDB in São Paulo: sell the Brastemp BOC90, “the biggest oven ever” made by Whirlpool. The solution: kill Willy and Henrietta and stick apples in their dead mouths (click ads for closer look). Well, that certainly covers “big,” but doesn’t really convey “appetizing” so well, unless the Brazilian ad agency’s media buy […]

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Yeah, let’s get drunk and go run over some polar bears and penguins! I believe we have a new Stupidest Car Campaign Ever Created here on ANIMAL with this print work by ad agency Cayenne in Milan, Italy for the new Czech-made mini-SUV. Forgetting for the moment the Photoshop Animal Abuse, and that “Love it […]

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Island of Dr. Moreau advertising—How original. To introduce the new Kia Forte, LA agency David & Goliath scratched their ad-heads for probably about as long as it takes a cheetah to get to full speed (three seconds) to hatch these latest examples of Photoshop Animal Abuse—the poor endangered cheetah has been digitally hacked to death […]

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Bees. Slugs. Blue Jays. Greyhounds. Leopards. Cheetahs. Sharks. Six legs, four legs, two legs, no legs. While the human race continues to kill off animal species like there’s no tomorrow, ad agencies continue to digitally abuse critters in questionable efforts to sell products—products that are of course, in real life, harmful to animals. Like Pledge! […]

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Movistar, a Latin American cell phone company wants Peruvians to know that—just like every other damn cell phone company in the world—your number “always survives” no matter what happens to your phone. OK. First, let’s get the obvious observation out of the way: why the fuck are bees attacking a cell phone? Was the person […]

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This week, this biggest worldwide concentration of douchebags is located on the Côte d’Azur of France at the Cannes Advertising Festival. It’s our sycophantic industry’s biggest self-fellating event. But thanks to the economic downturn, plus the discovery that some winning ads from recent festivals were fakes (tres horrible!) that never ran, this year’s show has […]

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Like E sang, I like birds. Even the mouthy-ass sparrow who wakes me every morning at fucking 5:04 am. I also like dogs. Dogs like birds. Birds, understandably, don’t like dogs. Not understandable at all, is this insane campaign via DDB Istanbul for Witte Molen bird food. I initially thought the strategy was to try […]

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Ha, the Olympus e620 FREEZES the action (click images to enlarge). My first reaction to these very literal product benefit visualizations via JWT Sydney was, ‘OK, nice layouts, ad school creativity.’ But then, second, third and fourth, and fifth thoughts popped into my head. Creative license or not, “built-in visual stabilization” sure as shit ain’t […]

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Leave endangered big cats alone, stupid ad agencies desperate for stupid awards. Sleeping masks! Ha HA, get it? The zoo is now open til midnight, so the animals aren’t getting enough beddy-byezzz. Ads are for the Al Ain wildlife resort in Al Ain, the garden city of the rich and famous folks resort, the United […]

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