Brand Logo Art Is Very Spiritual

February 20, 2013 | Andy Cush

Swedish artist Gunilla Klingberg highlights the intersection of capitalism and religion in her Wheel of Everyday Life, an installation currently on display at Rice University’s Rice Gallery. The piece, a giant mandala composed of repeating brand logos, gets at how consumer-facing corporations have infiltrated our daily rhythms.

“My intention is to make a work..that invades the space in an almost viral way,” writes Klingberg. “The symbols and patterns in this mandala transform into an image of how our daily rhythm of commonplace doings blends with advertising and enters deep into our lives, homes, and minds. The logos are a link between our public and private spheres, maybe even to the collective unconscious.”