Although revamping signs for the homeless is not a novel idea, Kenji Nakayama and Christopher Hope’s ongoing project is effective. The Massachusetts-based artists remake these signs in their entirety, adding beautiful topography and catchy colors to the solicitations for charity. Paired with interviews and heart-wrenching quotes of life in the street, the project showcases the perks of a good presentation.
It’s also really, really sad. Is it commentary on the observer? On the callous, apathetic passerby and the need for proper “advertising” to get a response? Hopefully.