Will Corporate America Allow 5 Pointz To Die With Dignity?

January 6, 2014 | Bucky Turco

First Absolut tried to “pour one out” for 5 Pointz while the wound was still raw, and yesterday, Jolly Rancher attempted the same folly. Twitter user @mybodystory alerted us to the corporate infraction, which depicted the candy as some sort of hallucination-inducing substance capable of seeing past the whitewashing that the soon-to-be demolished aerosol playground was subjected to:

The Hershey’s owned brand quickly retracted its tweet and said sorry:

You know what would more effective than an apology? A check, because the alternative is equally as tragic.