Arby’s Bought Pharrell’s Ridiculous Hat

March 3, 2014 | Andy Cush

The cycle of Pharrell’s oversized, Vivienne Westwood-designed hat is complete, and Arby’s comes out of it with some very good PR. Yesterday, the roast beef purveyor ponied up $44,000 to buy the lid on eBay, which will benefit the producer’s charity From One Hand to Another. Here’s how the exchange between Arby’s and Pharrell went down on Twitter.

Well played. Of course, as anyone who watched the Oscars knows, Skateboard P still has a black one.