The cycle of Pharrell’s oversized, Vivienne Westwood-designed hat is complete, and Arby’s comes out of it with some very good PR. Yesterday, the roast beef purveyor ponied up $44,000 to buy the lid on eBay, which will benefit the producer’s charity From One Hand to Another. Here’s how the exchange between Arby’s and Pharrell went down on Twitter.
.@Pharrell You're welcome. We're HAPPY to support a great cause & get our hat back. Good luck at the #Oscars tonight! pic.twitter.com/2oA7qDPX9z
— Arby's (@Arbys) March 3, 2014
Well played. Of course, as anyone who watched the Oscars knows, Skateboard P still has a black one.