Introducing DRM-Protected Coffee

March 4, 2014 | Andy Cush

As if digital rights management technology wasn’t nefarious enough when applied to media, now it’s coming for your coffee. As TechDirt points out, Keurig’s next-generation hardware will be programmed to function only when used in tandem with its own proprietary software coffee, meaning competing brands and environmentally friendly fill-it-yourself pods for their ubiquitous single-serving coffee machines are out. We already know DRM is bad for music, and I can’t imagine this development is good for your cup of joe. Of course, if you wanted good coffee, you probably shouldn’t have been using a Keurig in the first place.

(Photo: Stirling Noyes/Flickr)