I ♥ NY? City’s New Ad Campaign Wants You To Prove It
October 20, 2014 | Rhett Jones
One New York City agency is attempting to use advertising space in the transit system to increase charitable volunteering. A torrent of 1000 ads encouraging citizens to use their free time to help out will appear in the subway today.
NYC Service, has set the ambitious goal of increasing the number of New Yorkers who volunteer from 18% to 50%, a huge leap.
Design firm, Sid Lee, has put together a series of fancy graphics that attempt to appeal to New Yorkers’ Ayn Rand-ian selfishness by emphasizing the personal benefits of volunteering. “Volunteer. It’s ego-friendly,” reads one of the slogans, while another targets retired seniors by emphasizing the health benefits of remaining active.
The city hopes to increase mentoring for high school and middle school students in particular and is encouraging riders to visit their website in order to be matched with an appropriate non-profit.
(Images: NYC Service)
Here are two vintage New York City Subway PSAs, courtesy of the Kino Library (the same folks who brought you this grimy '80s East Village footage), as dug up by Bowery Boogie. One is from the '40s; the other from the '70s. Both are fantastic. The '70s spot in particular…
The only reason for New Yorkers to ever travel to Long Island is for its beaches--on the South Shore, the ones on the North Shore are a pebbly mess--since places like Coney Island tend to be too over crowded and well, too Coney Island. According to a newly released report…
After an NYC resident, Dr. Craig Spencer, was diagnosed with the Ebola virus last Thursday, state and city leaders have stepped up their insistence on mandatory quarantines to the chagrin of federal authorities. Governor Cuomo of New York and Governor Christie of New Jersey have both instituted a mandatory 21-day…