We Set Up A Hoodie And Mask Check In Brooklyn

November 5, 2014 | Amy K. Nelson

In late October, several businesses in Harlem and Fort Greene began posting controversial signs on their doors warning potential customers that the wearing of either hoodies or masks in their store would result in trespassing.

A few days later, ANIMAL went to Harlem and found that the stores took down the signs, with one store manager telling us that most people didn’t agree with the signs. “Not even me. I don’t completely agree with that,” he said.

This was not the case in Fort Greene, though. That same day, we posted outside one of the Brooklyn stores displaying the “Do Not Enter With Hoodie Or Mask” signs and offered passersby a complimentary bodega concierge: A fancy man checking anyone’s hoodies or masks — at no charge — if they wanted to enter the store freely.

Watch the video above to see how people responded.

(Actor: Michael Racioppa)
(Image: Rhett Jones/ANIMALNewYork)
(Video: Aymann Ismail/ANIMALNewYork)
(Music: Blockhead)