In January, the founder of French clothing label A.P.C. did something very dumb while showcasing his latest collection. When a group of models came out wearing camel coats and Timberlands, Jean Touitou held up a sign that read: “Last Ni##@$ IN PARIS.” As you can imagine, this didn’t go over well. Neither did his his clumsy explanation, in which he fawned over racist wordplay: “It’s the sweet spot when the hood…meets Bertolucci’s movie Last Tango in Paris. So that’s ‘N****s in Paris’ and Last N****s in Paris.”
In apparent retaliation for that fashion faux pas, the French graffiti artist and brand equalizer Kidult blasted the clothing label’s store in Paris. The creative vandal, who is an expert with paint-filled fire extinguishers and has made a name for himself by systematically dousing boutiques operated by luxury designers he finds offensive, wrote “Niggas” across the facade and took credit for the action on Twitter.
KIDULT "WHITE PRIVILEGE" X APC MODERN SLAVERY
#kidult #whiteprivilege #apc #lastniggasinparis #racism pic.twitter.com/ns6yEfGjj3
— KIDULT (@therealkidult) March 6, 2015
He augmented the brand’s text on the exterior of the shop as well to really drive home his point and presumably create a poignant reminder for Touitou to never use the term again.
DOUBLE-STANDARD pic.twitter.com/gIvFOEl2ng
— KIDULT (@therealkidult) March 6, 2015
(Photo: Kidult)
