Andres Serrano rehashed controversy with the NY showing of his classic Piss Christ last September, and now the artist has moved onto something slightly more mainstream. The Belgian road safety organization Parents of Road Victims, in collaboration with Happiness Brussels, has given him the creative reigns for their latest anti-texting-and-driving campaign.

Serrano’s response: Three dramatic, macabre photo portraits of people who appear to be dead. Except they’re actually texting.

Simple, yet striking, no? Here’s a video documenting the “Don’t Text and Die” project:

Andres Serrano – Don’t Text and Die from stuffcore on Vimeo.