The MTA really loves their “see something, say something” campaign and according to New York Magazine, has “licensed it to 54 different agencies around the world.” One of those agencies is the Department of Homeland Security, which is taking that message above ground and applying it to life in general. The lazily hued new ad has been popping up in phone kiosks around the city. And it’s not very good.

Whereas the transit agency at least tried to strike up a sense of fear by deploying imagery of ominous abandoned messenger bags or shady characters leaving luggage behind, this iteration by the feds appears to lack any urgency and could just as easily double as an ad for out of date cell phones. (Photo: Aymann Ismail/ANIMALNewYork)