Ad Creep Update: Power Lines

Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement into every nook and cranny of your daily life. How Panasonic was able to pull this off dumbfounds me. But, apparently they actually did it. Saatchi & Saatchi erected these electrically hazardous ads (click gallery) in some Indonesian city to indelibly sell the need for its nose hair trimmer safety cutting system. From the press notes: “With thousands of sensory nerves fibers in the nostrils, trimming nose hairs can be as risky as cutting live wires.” Yeah, not quite, but point taken. I would have gone with photos of real men to make the effort fully disgusting. |Images via: comunicadores|

Ad Creep Update: Flies

Earlier this week, the US military revealed that’s it’s getting closer to realizing a fully operational squadron of robo-beetles for recon missions. But a couple of weeks ago, German publishing house Eichborn unleashed 200 “fliegenbanners” on startled conventioneers at the Frankfurt book fair. Ad agency Jung von Matt/Nectar says the mini-banners were designed “so that the fly could fly with it, but low and for short distances, constantly landing on visitors.” And I’m sure more than a couple of the winged mediums were then subsequently squished. This stunt was apparently part of the agency’s rebranding of the publisher as “der verlag mit der fliege” (the publishing house with flies [WHAT?]). PETA, you thought the Obama Insect Incident was cruel? Jump for video. Read more »

Ad Creep Update: Water Fountains And Treadmills

Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement into every nook and cranny of your daily life. What’s more disgusting than a sponge soaked with old water and spit and snot and who knows what the fuck else? An oversized one attached to a public water fountain, that’s what. No doubt this installation, which ad agency Y&R Bangkok claims was placed on fountains around the city, sells Scotch Brite’s benefit of super absorbency. But just imagine the smells wafting from these things after a couple of days. Ad Creep, indeed. After the jump, DJK, a Catholic sports club in Hamburg, Germany, resurfaced their treadmills to make it appear that exercisers were running on water. How divine.

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Ad Creep Update: Sewer Grates


Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement into every nook and cranny of your daily life. The advertiser: The Israeli Food Bank. The translated line on the plates reads: “Too many people eat on the streets.” Transposing a visual familiar to everyone, plates drying in a dish rack, into a street scene is quite the visual disruption in one’s daily walkabout routine. The food bank reports that the campaign resulted in “a huge increase in the number of visitors to the website and in the amount of donations…” Now of course, since this case of Ad Creep is for such an altruistic cause, I cannot condemn it. However, who knows? Maybe this sewer grate-vertising will inspire beano’s ad agency to ad-stink up your streets. How much marketing message noise can a brain take?
|Image: PubAddict|

Ad Creep Update: Chopsticks & Lamp Posts

More and more of you consumers are DVRing and RSSing and canceling your periodical subscriptions. So, more and more advertisers are cramming messages anywhere and everywhere they can in your daily walkabout life. Like toilet lids and playground swings and laundromat dryers and shopping carts and your crotch. And now, your Dim Sum platter. An Austrian divorce lawyer (here’s the schmuck) apparently paid some local Chinese restaurants to use these customized chopsticks with his URL. How clever! And how invasively awkward for dining shaky couples. What’s next—hedge funds advertising in fortune cookies (probably already done)? Well, once you leave the restaurant, don’t look up! Because Amnesty International has placed nooses on lamp posts in German cities as a friendly reminded that 20 people are executed worldwide every day (That’s all?) Image after the jump.

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