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07.14.15 Bucky Turco

To promote its new TV series Mr. Robot, USA Network rolled out a stealth marketing campaign that was crafted to look like real street art. The stenciled ads depict the show’s hoodie-wearing protagonist, a drug-using hacker played by Rami Malek, in various poses and were strategically painted around Manhattan next to or on top of […]

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06.25.15 Liam Mathews

Hulu built a recreation of the comedian Jerry Seinfeld’s apartment from the 1990s television program Seinfeld inside of Milk Studios to promote the fact that they paid almost $200 million for the rights to put it online. They apparently used up all the money in the deal, because the set started falling apart on the […]

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06.12.15 Liam Mathews

Hulu, which is all the bad parts of watching TV consolidated on a single glitchy website, spent an estimated $700 trillion dollars to buy the digital rights to Seinfeld, a comedy show that has not had a new episode since 1998 and is on television every day. It is a beloved sitcom about a cranky […]

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06.03.15 Liam Mathews

A lot more advertising is coming to Instagram, the New York Times reports, undoing the mostly ad-free experience that was one of the main things separating Instagram from the other major social networks. On Tuesday, Instagram announced plans to open its feed to all advertisers, which means you will soon be inundated with all sorts […]

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05.07.15 Bucky Turco

One of the world’s biggest food companies, Mars Inc., launched a new guerrilla campaign that would make New York City’s most ardent street artists proud. Adweek reports that stickers promoting Snickers were strategically placed by ad agency BBDO New York around Brooklyn and Manhattan — on both public and private company — to highlight the […]

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05.05.15 Liam Mathews

In 2012, some roads in New York City were placed under the jurisdiction of the federal National Highway System. Two of these roads are Broadway and 7th Avenue. The place where they intersect is the heart of Times Square. A side effect of this federal jurisdiction is that these roads are now required to comply […]

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04.29.15 Liam Mathews

The MTA board of directors voted 9-2 on Wednesday in favor of a resolution banning all political advertising on MTA property, NBC New York reports. The ban comes largely in response to Texas-based anti-Muslim crusader Pamela Geller’s hateful posters on public transportation. This decision from the MTA renders U.S. District Court Judge John Koeltl’s decision […]

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01.14.15 Bucky Turco

Since 1989, New York City subway trains have, for the most part, been completely graffiti free — an accomplishment that didn’t come easily. It took the MTA decades to eradicate the illicit urban art form from the transit system, so it’s not surprising that the agency is very particular about the type of advertising it […]

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12.10.14 Paul Steely White

Today, the MTA released a series of on-air PSAs “to educate bus customers, pedestrians and bicyclists about safety on and around buses.” But for one New York-based traffic advocacy group, the ads don’t address the real threat to public safety: motorists. Paul Steely White, executive director of Transportation Alternatives, shares his thoughts about the new […]

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10.17.14 Rhett Jones

Ello — the hot, new, all-anyone-could-talk-about-for-one-day social network — built up buzz by saying it would never have ads or sell your info. But does it seem a little boring, a little useless, and a little bit lonely? Maybe you’re just suffering from ad withdrawal. Now two dudes have stepped in to make Ello just as busy and soul-draining as Facebook! Ello […]

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