Although NYC Health ÜberNanny Thomas Frieden—and his cancer tumor matchbooks—has moved on to run the national CDC, his replacement, Thomas Farley, has comfortably stepped into Frieden’s nurse shoes, proposing a ridiculous ban on smoking in public parks. Read more »
Thank you, India! Oh, we’ve seen silly anti-smoking ads here on ANIMAL before. But these, by Mumbai’s Network Advertising, are stupefyingly silly. Top-notch Photoshop work there on the human cigarettes. To make them even more tragic, why didn’t you also fake-light their heads on fire? The agency produced and placed these ads pro-bono “in the interest of public health.” Really, they were placed “in the interest of winning ad awards.” And they’ve won one!—a Silly Gold Lion from me. Btw, the anti-smoking winner and still champion is: 13,000 cigarette Hitler. |Images: AOTW|
Of course, it wasn’t done by an ad agency, or worse, the government. It was directed by New Yorker Michael Krivicka, and features the “human orchestra” Kenny Muhammad beatboxing in Washington Square Park. Read more »
Currently, there’s a шторм-дерьма (“shit-storm” in Russian, according to Babelfish) going on in Moscow over this new graphic anti-smoking billboard campaign. Earlier this month, another execution—an anti-secondhand smoke board featuring a baby being ashed—really sent Muscovites into a tizzy. Here, wow! Russian cigs must burn super-Kelvin hot. Read more »
The first rule of Smoker Fight Club is… Oh, would mayor Benito Bloomberg and his health kommandant Thomas Farley love to run this bloody violent UK anti-smoking ad non-stop on the inside of every City toker’s eyelids. It’s for England’s National Health Service as part of a two-month campaign targeting men 35-55 in Birmingham East and North—apparently an area with a high concentration of smokers. The spot ends with an ominous raspy male v/o intoning, “Smoke, and your body takes a beating. Fight back. Quit now.” Well, at least you get to see some violence with the preaching. How bout throwing in some sex next time, NHS? Jump for the fake snuff action. Previously: Anti-pot fake snuff video. Read more »
South America’s all-out creative war on smoking continues. Previously, F/Nazca Saatchi & Saatchi in Brazil made a—Cig Heil!—13,000 cigarette Hitler. Then Oglivy & Mather in Lima constructed an incredible 15,000-butt billboard. Now, on behalf of ADESF, Neogama/BBH in São Paulo spent nine months (according to their press notes) constructing these digital 3-D war dioramas dramatizing the invasive power of smokes. The headline, translated from Portuguese: “More than 4,700 toxic substances against you. Stop smoking.” You got some tanks and catapults and what looks like a futuristic Mad Max-like battle scene. Sorry, but this strained metaphor is fighting a vicious battle against relevancy. But they sure are cool looking, though. Click the images above to engage and see them super big here, here, and here. |Images: Coloribus|
If you smoke, you’re not just committing suicide, you’re knowingly murdering everybody and basically killing the entire world, at least according to ad agencies desperately trying to win awards under the guise of doing “unselfish” pro bono work. These lazy first-idea second-hand smoke ads, via DraftFCB + ULKA in Mumbai for the Cancer Aid & Research Foundation, aren’t award-winning and don’t even make it into the top five anti-smoking ads we’ve seen here on ANIMAL in the last year or so. You don’t hate cigarettes enough, India! If you did, you would have made a 13,000 cigarette Hitler sculpture or a 15,000 butt billboard or black lung matchbooks. Note: if you do smoke in New York City, you are polluting non-smokers more effectively than the rest of the nation. |Images: coloribus|
We have a new frontrunner in the Most Cigarettes Used In An Anti-Smoking Ad Effort category. The previous leader, the 13,000-cigarette Hitler via Brazil, has been smoked by the above installation from last year for Peru’s Liga Contra el Cáncer promoting a No Smoke Day. Let’s go North America, get your butts in gear! Ogilvy & Mather in Lima, via volunteers, says they hand-gathered the cigarettes and then had an artist hand-glue every single fucking one of them. Damn. The girl is an oil painting. So, adding in the 3,000 butts supposedly used in these graphic anti-smoking ads via India, the new total of real cigarettes used in anti-smoking ads worldwide over the last year is: 31,000. That’s about $310,000 in NYC money. Jump for a closeup shot of the pasted cigs.
These smoking ladies are gonna need a salad bowl for an ashtray…a couple more puffs, and they won’t have to pick up the check (sorry)! “Cigarettes Smoke People” is the headline on these print ads (one more after the jump) for the Cancer Patients Aid Association in India. Well, they certainly are alARMing (sorry again), and secondarily serve as excellent ads for Photoshop. Said Anita Peter, Director of the CPAA, about the concept: “(it’s) hard-hitting and will definitely make a difference in society (cough, not likely, cough).” Anyway, this is a good time to recap recent campaigns in the ad world’s worldwide war against tobacco: we’ve seen a handgun made of Photoshopped butts, also via India: a Hitler made of 13,000 real cigarettes via Brazil; goofy cigarette smoke paper sculptures via Peru; and gruesome tumor matchbooks distributed right here in NYC. View the second ad of this discomposing effort after the jump.
(Click images to enlarge)
These ads for the INEN cancer prevention center deliver the stupidest anti-smoking message I’ve ever seen. The logic is just…stupid. If my goal was to stay alive longer, wouldn’t smoking cigarettes be one of the smartest ways to commit suicide? Take a look at the smoker’s hand in the ads—what is he/she, 110-years-old? And still not dead! Putting the visuals in a cloud of smoke made out of paper is a pretty cool effect. But the overall goofy childish art direction pretty much kills the seriousness of the issue. And I’m sorry: standing 20 floors up on a giant, slowly-melting ice cream bar is the stupidest way to commit suicide ever. Think of the media mockery one would receive. Sorry Peru, but Brazil’s Hitler portrait ad made out of 13,000 cigs totally smokes your lame effort.
(Images: AdsOfTheWorld)
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