Belvedere Vodka Causes Hallucinations, Makes Graffiti Come to Life
Parisian graffiti artist André and his hot pink pal Mr. IX star in this new video for Belvedere vodka. In it, he flies into New York with a silver suitcase stocked with vodka and spray paint, stopping off in Brooklyn to catch some tags. As the driver pulls away, André is too busy looking out for the vandal squad to notice his drawing Mr. IX—the embodiment of nightlife and luxury and other cool things—come to life. In fact, his aerosol alter ego might be cooler than him. Mr. IX is always one step ahead at the Bowery Hotel or hanging out with Leo Fitzgerald at Beatrice. What’s this ad trying to say? Who cares! It’s too long to watch till the end anyway, but we’re still ready to buy a case of that shit if it’s going to induce LSD-like visions of graffiti.
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