Jeff Koons To Create This Year’s BMW Art Car

Last year, the BMW Art Cars dipped into corny capitalist ploy territory, slanting away from its 1970s roots when Calder, Warhol, Lichtenstein and Rauschenberg created works of art and not fancy commercial fodder, and just now Jeff Koons has been selected to bastardize this year’s arty auto. Read more »

BMW’s Hubristic Open Letter To The President

Everybody BamBrand! Actually, I’m surprised more automakers haven’t shamelessly jumped on the Cash For Clunkers marketing opportunity. In fact, they all should write pleading, hyperbolic ad letters to President Green Jeans—I’m sure he has plenty of leisurely reading time worked into his schedule these days. I’m also sure cash-strapped Americans are just itching to put an overpriced luxury car in their driveway—the lowest-priced Beemer is the One Series which retails for about 30 grand. “The time has officially come.” What hooey. TheRepo men, at least, will appreciate this ad. (Click image to read copy) |Image: AdsOfTheWorld|

BMW Kings Audi In Billboard War

After Audi bought a prominent billboard on Santa Monica Blvd. showcasing their new A4 with the tagline, “Your Move, BMW,” the Bavarian car maker responded in kind. BMW bought space on an even bigger billboard featuring their famed M3 and simply answered: “Checkmate.” |BMWBlog via Buzzfeed|

BMW Retreads Art Cars Exhibit

Dating back to the late 1970s, BMW began commissioning a series of “Art Cars” featuring the work of art world heavyweight artists like Andy Warhol, Frank Stella (pictured above), Roy Lichtenstein, and Robert Rauschenberg among otherrs. Although the cars have been on display before and documented exhaustibly for the past three decades, for the first time they will be exhibited in the United States. The vehicles will make their way to Grand Central Terminal in NYC from March 25th – April 7th.

BMW Hits A Wall

Have you seen BMW’s Pure Graffiti Wall? It’s a website and although there’s nothing “Pure” about it and no real “Graffiti,” it’s still quite an entertaining ride. Not so much for the nicely done submissions, but rather the off color ones, which to Beamer’s credit, they don’t seem to police too much. Still, it’s a far cry from this project involving art. Check out some more custom BMs after the jump.

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