Good Intentioned Streetwear Brand’s Bad Idea

Streetwear company, Freshjive, is taking a very unorthodox and contradictory approach to their line because today’s youth are too mesmerized by branding according to aging founder, Rick Klotz. In this pseudo interview he writes, “When I see kids wearing company logos it reminds of people who are trying to be a part of a “tribe” or “gang.” So moving forward, all the branding will be stripped off down to the labels and website. The name will remain the same, but everything else will get blacked-out, resembling more of a rebrand than some sort of apparel industry coup. The old font based logo was replaced with a white outlined black box. And this is different from branding how? |TheHundreds|

Soda Kingpin Is Slinging Coke In New Packaging

After giving Coca-Cola a creative facelift last year, “identity and package design firm” Turner Duckworth is back at it, designing these new cans for the soft drink juggernaut. They’ll be “released over the next two months, culminating with a special July 4th holiday can” (it’s the patriotic looking one in the center with the stars on it). |CreativeReview|

Disgraced Bank Branded Stadium Replaces Shea

In keeping with the changing face of the city, the Queens Museum of Art swapped out a miniature Shea Stadium and replaced it with the newly named Citi Field for their routine updating of their ginormous panorama. |NYDN|

Shepard Fairey’s Boston Billboards Are Legal!

Some photos have been popping up of various art covered billboards in Boston by Shepard Fairey, but it was unclear if they were paid for, liberated or otherwise. When contacted by email, the artist explained that it was the Institute of Contemporary Art who hooked up the spots via their “relationship with Clear Channel.” Initially he had reservations about working with the outdoor billboard company. “At first I was hesitant because of what I know about Clear Channel,” wrote Fairey. “But several variables made me change my mind.” He went onto to describe why the media conglomerate isn’t as evil as it used to be:

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Burger King Mimics Streetwear Designs Down To A Tee

Continuing on their quirky marketing spree that began with a creepy looking king, Burger King is experimenting with a new gimmick aimed squarely at the limited edition loving fast crowd. The burger flipping franchise recently launched a tumblr looking website complete with a blog, galleries, and t-shirt store, yay! While we’d normally grumble how someone should sound the seventh trumpet of the advertising apocalypse and how wrong it is for a fast food company to blatantly usurp elements of youth culture, there’s only one problem. These tees don’t look any worse than what you’d find on Hypebeast or any of the other numerous streetwear blogs—this horrible BK graffiti design included. Plus you can even customize these, call yourself a designer and technically create a whole alternate market of hyper limited editions. Bobby Hundreds better gird his loins.

How Soon Before Someone Bites the Shiba Puppy Cam?

What started out as a relatively easy way for a dog owner to keep track of a new litter of puppies while at work, has turned into a fully qualified internet meme. The live streamed ‘Shiba Inu Puppy Cam‘ attracts tons of daily visitors and there’s even a chat room dedicated to the many admirers of the fun loving canines who turned 5 weeks old as of today! For the past month, the pups mostly slept and yet people still checked in on them by the thousands, but now, they’re starting to get active. Enjoy the relative innocence of the project while you can though. With brands spending millions trying to figure out how to make “viral videos,” it’s only a matter of time before this thing gets chewed on by some ad agency and then spit out as a brilliant online marketing strategy with great ROI to companies like Alpo or Petland. And when that happens, just like DirecTV, we’ll all hate puppies. Until then, jump for some more non-snoozing screenshots of the country’s most lovable pups!

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