Recently, Pharrell Williams modeled a fixed gear bike to help promote a collaboration with Element Skateboards and Brooklyn Machine Works, which he partly owns. The two companies co-branded the Brooklyn Element, a newer version of the BMW Gangsta Track, and an accompanying clothing line that has as much to do with cycling as the rap mogul.
Photos by Orange Twizzle Bikes
“I feel very much like my life is at risk when I ride it.” That’s how rapper Kanye West described his fixed gear riding experiences in a recent interview, when a MTV reporter asked him about the Brooklyn Machine Works bike with the George Bush bar ends he bought during the outset of his ‘Glow In the Dark’ tour. But as scurrrred as he is of the perpetually non-coasting bike, he does think that it makes for a great business model: “You would really hope that your businesses would run like a fixed gear. When you pedal, it moves.” |ProllyIsNotProbably|
Kanye may hate his fans, but he loves his fixed gear bike from Brooklyn Machine Works. Looks like he even got custom bar ends done—a play on that now infamous off script TV moment that shook Mike Meyers soul to the core. It’s not black people that George Bush doesn’t care about, it’s “track people.” |BBC Blog|
(Click image for larger Bush)
Kanye West, lover of all things hip—bikes, sneakers, toys, design shit, etc.—is all over the fixed gear scene. Months back there was word that he scooped up a Cinelli Vigorelli from Trackstar. Now there’s this Brooklyn Machine Works created day glow steed. Fifty bucks says that the Kanye x Murakami “fixie” is right around the corner. |HighSnob via JohnProlly|
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