In what has to be the best four days of free PR for Diesel, today the New York Post reports that models also did a photo shoot at the New York Transit Museum in their underwear on the same day they posed at the Brooklyn Law School Library. Of course, the cash-strapped MTA isn’t as ashamed as school officials and their spokesman characterized the fashion event as a positive thing: “This photo shoot was closed to the public, and it provided revenue needed to help keep the museum operating.”
Over the weekend, the Post reported that fashion brand Diesel did a sexy photo shoot at Brooklyn Law School’s library depicting underwear clad models rubbing all over book stacks and computers. Officials claim they were misled and expecting something a little more tasteful. Stretching the story to a third day, the tabloid now says that students were present while it was going on and many of them weren’t happy. Oh the indignity! How will these future lawyers ever come to terms with being exposed to such underhanded tactics?
The Italian brand’s recent online efforts have been, well, fucking awful. The art school triptych video ballyhooing their Only The Brave fragrance is simultaneously idiotic and pretentious, and it will give you a pounding migraine. And then there was Pete the Meat Puppet, which is simply the stupidest thing ever created by humans. And now, to promote their new overpriced motorcycle helmets, Diesel, through Spanish agency the Shackleton Group, presents Quique The Head. While headvertising a head-related product is unoriginal, this mockumentary is the best Diesel video I’ve yet seen. It’s well made and pretty humorous. Watch for when Quique cheats on his girlfriend and when he sneezes—I actually laughed out loud and I NEVER laugh out loud. Read more »
To help create hype for its new fragrance, Only The Brave, Diesel enlisted agency Sub Rosa and production company Legs to create this video triptych dripping with the scent of hooey. The three frames represent (l-r) Heart, Mind, and Nerve; or alternately, Vanity, Blatancy, and Insincerity. The short “film” is about bravery, as your dapper douchy host in the middle Mind frame makes painfully clear, spewing musings such as, “Sometimes I say to my self, ‘self, I’m gonna beat the pants off you.’” And, “The mind is a fire with gasoline in one ear, and a lit match in the other.” Brave. You know what’s brave? Watching all 4:18 of this insipid crap. I did, and I now feel like this Diesel model. |Video: scary ideas|
For about 15 years now, Italian company Diesel has fueled the Fashion Ads That Make Little Or No Sense marketing movement. Their ads have pissed off dentists, made light of global warming, and even been banned. But some of the images from their latest black & white campaign are simply confusingly creepy. Which is why I’m calling on you readers with highly developed interpretative skills to help me out with this poster snapped on Lafayette Street. What do you think Diesel is trying to tell us with this psychologically distressed model? 1.) Making Fashion advertising is torturous? 2.) Living in NYC makes you feel like your head is going to explode? 3.) His tie is too tight? 4.) Tool videos are cool? 5.) ??? Please help me, and other New Yorkers, with your guesses.
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Italian-based fashion brand Diesel is running a contest of sorts, asking artists to submit large scale designs for massive walls in different cities, including the most important one: New York. They’ve secured an obscure spot in Chelsea on W. 19th Street. The deadline is May 12, with the winner exhibiting on June 20. You interested? If so, scout the location, download the specs, and the submit the goods.
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