In December 2009, rapper Jadakiss officially came out as the new face of Coogi and now, less than three months later, he is fronting for FUBU, both of which are owned by the same company. Now, understandably, he wants to get paid but is Jada really going to stand there and talk about being down with FB cause it enjoyed some success 20 years ago? Read more »
Learning Annex-style author, Shark Tank stooge, and FUBU CEO, Daymond John, doesn’t like when his brand myth gets interrupted with silly things like facts and there’s nothing more important than perpetuating that whole ‘For Us By Us’ ethos, a farce at best. So when I suggested that it was two Jewish guys who mostly put his company in the black, he decided to descend into the comments (2x) and confirm, in a language that resembles English, that it was indeed two Jewish guys that put his company in the black or as he put it “made me rich.” Both the meltdown and contradictory nature of his wild rant makes it a must read, unlike his book, which isn’t even in the top 100,000 on Amazon. Ouch! Read the maniacal musings below: Read more »
Move over Lugz, Ecko and Lot 29, the world’s most toxic urban brand, FUBU, is readying a big comeback! Founder Daymond John is bringing his irrelevant design aesthetic back to crappy retailers after a five year recess. He describes the new line as “Carhartt-meets-Abercrombie & Fitch style,” surely a winning formula! WWD reports that he’s not “too worried about losing FUBU’s brand identity” since the kids nowadays have “a three-year memory span, so most don’t have a sense of the brand’s roots.” Wait, isn’t that a good thing? Especially since FUBU’s success is really attributable to the two old Jewish guys who made it profitable, not the urban fable John has tried to weave. |WWD|
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