At first, a Colorado man’s artsy prank sounded like a perfectly subversive project: Artist creates mock labels featuring an image of Tiger Woods with his wife and the words “Unfaithful,” affixes them to bottles of Gatorade and then puts them back on the shelves of various food chains. Read more »
In 2003, Mayor Bloomberg took a sweet sip and christened Snapple the “official beverage of New York City,” as part of an unsuccessful marketing agreement giving the beverage giant exclusive rights to peddle high fructose corn syrup-laden drinks to the city’s schoolchildren. Now with that contract completed, the city is free to change course and attack the sugary drink maker, or at least its likeness, in a series of new Department of Health ads declaring: “Don’t Drink Yourself Fat.” Going up on subways today, the PSAs show sugary streams of Snapple, Coke, and Gatorade-style soft drinks morphing into gleaming blobs of fat, bubbling over a veiny, yellow, lard-filled glass. |NYDN|
After testing the waters in the gallery scene, the ad altering artist known as Poster Boy seems to have gone back underground, posting some photos of his latest modifications. This is a positive sign for things to come, unless he was commissioned or got permission to enhance these ads for both of the Pepsico-owned beverage brands, in which case we anticipate someone getting fired.
Photos via Poster Boy
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