Earlier today, pranky activist group the Yes Men, posing as General Electric, issued a press release announcing that the company would be “gifting its entire 2010 tax refund, worth $3.2 Billion, to the US Treasury on April 18, Tax Day.” Amazingly, the Associated Press ran with the bogus story. And the timing could have been more perfect. Read more »
With Earth Month now in full swing, GE is using the opportunity to introduce their more affluent consumer base to the company’s latest product: a $50 light bulb. It does last 17 years.
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To help sell their new write-on refrigerator, GE took to the mean streets (specifically, Photoshop Alley). Despite obviously biting the Banksy aesthetic with this execution, this out-there campaign (if it’s real) is sure to show up again early next year at all the international award shows. It’s pretty groundbreaking for the staid appliance advertising category—I’m having a hard time believing that the Brazilian agency got away with producing these ads without a full photo of the product. Also, strategically, the campaign doesn’t exactly nail the refrigerator-buying demographic, does it? After the jump, check out a second ad that targets beer drinking street artists.
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