The Latest In Bubble Gum Advertising

After yesterday’s jolting jihadvertising, whaddya say we forget about death and terror and revert back to our childhoods, and chew on some pinky sugary fluffy adver-goodness? First up (click images), a 3-D billboard out of Israel for Hubba-Bubba. It’s kinda cool, and kinda disgusting-looking—like Pepto-Bismol flavored fettuccine? More fun are the two ambient bubble ads via Leo Burnett Brazil for Big Big brand bubble gum. If airbags were made of bubble gum, crashes would be so much more fun. The bathroom stall installation is less appetizing—bathroom bubbles make me think of smelly flatulence. Jump for a video showing kids’ reactions to the Big Big bubbles. Read more »

While city officials can try their best to discourage graffiti by regulating or banning the most common implements, creative vandals will still find new ways to leave their mark, like fire extinguishers and now even chewing gum. French artist Mathieu Tremblin uses the sticky stuff as a “matrix for urban communication,” leaving messages stuck on the street. |Démo de Tous les Jours|