I’ve taken a look at winning ads from last week’s Cannes Ad Festival that I’ve liked. Now, a take-down of some winning ads that I absolutely hate. This Miller High Life campaign by Saatchi & Saatchi New York won a Press Gold Lion. The only stupider selection by the prestigious jury was the awarding of the Press Grand Prix Lion to this Wrangler hooey. While the strategy of separating the men from the fey men is acceptable, the executions here are as subtle as a beer bottle to the brain. As a comparison, take a look at the series of Miller TV spots by W+K from the late 90s early 00s that used the same basic strategy (one, two, three). Perfectly pitched, and my intelligence is left unbludgeoned. The “Decrossifier”—gimme a fucking break. Jump for a third bad ad featuring another painfully unfunny Miller “innovation.” Read more »