Parting Shot: Easy Target

For his “Silver Bullet” series. photographer Freddy Murphy followed around a Spanish mime as he played around with guns and kids. |JPG Mag|

For his “Silver Bullet” series. photographer Freddy Murphy followed around a Spanish mime as he played around with guns and kids. |JPG Mag|
And if you believe, like me, that the only good mime is a dead or badly-maimed mime, then don’t click on the gallery. One of the great mysteries of advertising is how the same creative linchpin will inexplicably pop into ad creatives’ heads at several different agencies simultaneously. I don’t know how “mimes” infiltrated the worldwide ad ether, but this shit must end now. Jesus Christ, there’s even one shooting his mouth off here in NYC for a Klondike bar. The biker gang execution above for the VW Golf’s quiet cabin at least makes sense. It’s the deceptive campaign for Bose’s so-called “noise-cancelling” headphones that really irks. The product “cancels” ambient sounds, not voices. Plus…just kill those fucking mime babies. |Images: Advertka and Coloribus|
If, like the rest of humanity, you fucking abhor mimes, this campaign featuring dead/maimed silent clowns for the Worker Compensation Board of Nova Scotia will provide a modicum of satisfaction. Created by a Halifax agency sadly called Extremegroup (yes, one word) to target young workers (most who probably don’t even know what a mime is), the ads send you to silencedoesntworkhere.ca—where you are invited to get to know “Silence” the mime a little better via his Silence.I.AM (jesus) flickr page and some stupid silent, but thankfully short, YouTube films. His facebook page (Si Lence) tells us he’s a 20-year-old heterosexual who’s favorite song is “Enjoy The Silence” by Depeche Mode (sigh). So, agency and client have signed Silence up for all the “hot” sites the “kids” are in to, forgetting the most important point: kids are never EVER going to give a rat’s ass about a fucking MIME. Previously in worker safety ads: WorkSafe Victoria’s human body parts vending machine. |Images: adsoftheworld|
The New York City Health Department has put out a casting call for a new abstinence campaign–and they’re looking for a few good mimes to spread the message against having sex. Perhaps prompted by recent news that one in four New Yorkers carry the herpes virus, the Department of Health has taken a decidedly “hands off” approach to sex in the city. Don’t do it. And if you can’t mime not doing it, forget about it. Or, as the call puts it: “If you do not have professional Mime experience DO NOT WASTE OUR TIME OR YOURS!” For now, one can only imagine the campaign itself. Will Marcel Marceau-trained mimes masturbate invisible genitals so as to teach us that the only kind of safe sex is one in which nobody touches? Whatever the case, the results are sure to be nonexistent. Full casting details below: