Paul the psychic octopus from Germany may be retiring from World Cup duties, but his likeness will continue working…through advertising. Pepsi took a stab at the clairvoyant cephalopod, wrapping one of its tentacles around a can of soda in this illustration with the tagline: “The obvious choice!” |Image: Pixelpasta|
More Michael Jackson memorabilia is going on sale. According to the Sun, 12 strands of the pop star’s burnt hair, set alight by pyrotechnics at a 1984 Pepsi commercial shoot, will go up for bid in London next week. Valued at $1600, the charred locks were collected by the executive producer of the explosive commercial, Ralph Cohen, who helped extinguish Jackson’s flaming head and has been attempting to cash in ever since the singer’s death. In July, some of Jackson’s head harvestings were pressed into a limited run of synthetic diamonds. |Sun|
US Weekly obtained “exclusive” behind-the-scenes footage of Michael Jackson’s infamous Pepsi commercial from 1984 that went very wrong. Badly timed pyrotechnics ended up setting the King of Pop’s hair on fire. This is also supposedly the gateway incident responsible for Jackson’s later drug problems. Watch how many crew members it takes to extinguish a head blaze after the jump.
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In a strange twist of billboard fate, Pepsi is enjoying the benefits of prime placement and ad campaign relevance thanks to this massive digital display in Times Square paying respect to the King of Pop. The soft drink maker is no stranger to Michael Jackson, they lit his hair on fire back in 1984 on the set of what was later a very memorable commercial. And now, with crowds converging at the “crossroads of the world” with digital cameras and flipcams, the soda brand stands to make a killing from the performer’s death. Video evidence of the Pepsi-promoting tribute below.
Photo by KS
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