PUMA — ANIMAL

Puma Rolls Out the ‘Funk’ and Other New Bikes

As part of their ongoing commitment to cycling (and commerce), Puma released its latest series of collaborative Biomega bikes, but it’s the Funk model that piqued our interest most. The single speed sports a flip-flop hub allowing riders to choose between fixed gear and freewheel—so make sure you hold on to those brakes. All-in-all, It’s a little pricey, design heavy and offers nothing special, component-wise, but it is a nice nod by a footwear/apparel brand that consistently appears to have more chips in the cycling game than any of its competitors. They also get points for NOT perverting it with riser bars.

By Bucky Turco on June 17, 2010 at 5:19 pm

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Poster Boy Screws Bolt

Puma ads featuring golden-shoed Jamaican sprinter Usain “Lightning” Bolt, Beijing hero and the world’s fastest man, are currently up all over New York City, above and below ground. But to place ads in subway stations these days is to place them in the playground of the fast-working poster remixer Poster Boy. Here, the artist has transformed the bombastic Bolt into an insane Ronald the clown. While McDonald’s claims they don’t have an official marketing relationship with the speedster, their brass must’ve pissed themselves when Bolt told reporters he ate McNuggets, and nothing but McNuggets, before his Olympic races. Nice work, Poster Boy. By the way, novice NYC marathon runners? Don’t follow Bolt’s lead in two weeks and eat Mickey D’s pre-race, or you’ll be shitting your shorts come around the 10-mile mark.
(Photo: Poster Boy)

By Copyranter on October 16, 2008 at 10:26 am

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Lupe’s Fiasco

Word to the wise: If you’re going to take allot of money to rep a sneaker company and be in their ads, the last thing you should be doing is performing at an event for the competition. Now enter rapper-skater-Muslimist Lupe Fiasco who did just that very thing last week in NYC. After the jump, read why Reebok is in an uproar.

By ANIMAL on July 25, 2006 at 12:58 pm

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Survival of the Hippest: Nike’s Hemp Force

If keeping up with all the new sneakers, Japanese toys, prints, and limited edition crap out there has become nearly impossible welcome to Survival of the Hippest. We cool hunt-and-gather all the crap you could ever want so that you may never be on the wrong end of a scowl or inside joke when traversing the Lower East Side. Be forever prepared and tucked in:

Nike releases some new Court Force high tops, this time in our favorite material: hemp! Hypebeast

Vinyl toy master Bounty Hunter designs some dope ass chronic green t-shirts. Supertouch

Ironically, Fab5 Freddy may be the only person on earth who can pull of wearing these. Puma Clydes- Yo MTV Rap collabo. Colette