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04.30.14 Rhett Jones

“I sort of avoid the A-word. I’ve come to the decision that having fun can be a political act. I actually consider what I do as more in the vein of comedy. No one has to justify jokes,” Jason Eppink tells ANIMAL, seated in the kitchen of the Queens art collective the Flux Factory, avoiding […]

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11.25.13 Kyle Petreycik

Earlier last week, toy company GoldieBlox released a viral video campaign advertising toy and book product that overcomes commercial gender stereotypes. The video uses the Beastie Boys’ 1986 song “Girls“… Girls, to do the dishes Girls, to clean up my room Girls, to do the laundry Gilrs, and in the bathroom …and changed the lyrics to market […]

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11.19.13 Marina Galperina

“Pink and pretty it’s GIRLS just like the 50’s it’s GIRLS” sings a tiny chorus in this Rube Goldberg long-form commercial. Sure, it’s a bit saccharine, but “you always get us pink TOYS everything else is for BOYS and we would like to use our BRAINS” is so refreshing. There’s apparently an entire line of Goldie Blox-Toys “for future engineers” […]

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12.05.12 Irina Dvalidze

Who said Rube Goldberg machines had to abide by the laws of gravity? Oh wait, isn’t that kind of the point? Toronto-based production collective 2D House has created a new Rube Goldberg machine unlike any you have seen before. In a video titled Isaac Newton vs. Rube Goldberg, 2D House’s creation throws everything you knew […]

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10.04.12 Irina Dvalidze

Rube Goldberg Freerunning is a giant, and we mean giant, human-operated Rube Goldberg machine. Situated in a massive warehouse, its parts include everything from hatchets, to rockets, to stuffed ponies, to a naked dude in a bathtub covered in stickies. The machine’s size is hardly it’s most impressive feat, the video features freerunner extraordinaire Jason Paul […]

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07.18.12 Marina Galperina

Lest you think that OK GO invented the whole complicated DIY machines that do simple tasks thing…WRONG. No, it wasn’t Pee Wee Herman either. Presenting: Rube Goldberg, the O.G. of the sequential apparatus. These archival comic strips are currently on view at the New Museum as part of their Ghost in The Machine exhibit (right […]

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02.02.11 Marina Galperina

Stockholm artist Akay constructed this “Instrument of Mass Destruction” with bike parts, loaded spray cans, a drill, parts, parts and more parts. Think of the Robo-Rainbow as a mobile Rube Golberg graffiti machine. […]

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03.11.10 Marina Galperina

Good morning. Let me start by geeking out over today’s “big deal” – Ok Go’s “This Too Shall Pass” video. Because just watching it nurtures/soothes a plethora of neurotic disorders. Look at all those thingies go… ahhh. […]

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