You may have heard the new Kanye West produced, Brooklyn Go Hard Jay-Z track featuring Santogold, but have you seen the video? The Graffiti Research Lab’s Evan Roth was commissioned by RED & the Global Fund to create the visuals and he pulled out all stops for Jay: “I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova.” Full video after the jump.
After resuscitating dead icons like Hunter S. Thompson and Sid Viscious for their “Connectivity” ad campaign, Converse announced three new artists—all living—to help them sell Chucks and celebrate the brand’s centennial anniversary. The N.E.R.D.’s Pharrell Williams, Santogold, and Julian Casablancas from the Strokes collaborated on a “genre-blending” track called “My Drive Thru” which can be exclusively downloaded for free at converse.com starting tomorrow or you can just get it here now (via). Pharrell describes his reasoning for getting down on this project, “Working together on original music that crossed all of our inspirations was completely refreshing and I love the track. As for partnering with Converse, I only wear and support the things that I like. The Chuck Taylor is the golden goose egg.” And as you all know, you never kill the goose that lays the golden egg, in this case, big buck spending Converse.
Although this “L.E.S. Artistes” track has been floating around for a minute, here’s the video that makes Santogold even more worship worthy. It was shot this past late last month in London and was directed by by budding video maestro Nima Nourizadeh. Watch and enjoy the trippy avant-garde clip sober or high.
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