In order to give the kiddies a little reality check about the ever-impeding doom of climate change, Do The Green Thing and UNICEF created the cutesy monstrosity Climate Kid. Watch his feet web-over, his body sprouting all sort of theoretical evolutionary necessities like spidery limbs for tall fruit tree picking during food shortage. Aah!!! Read more »
Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement seeping into every nook and cranny of your daily life. To dramatize the fact that there are 145 million orphaned or abandoned children around the world (according to their press note), UNICEF Finland recently placed these carriages equipped with a recording of a loud crying baby in 14 cities around the country. Curious/annoyed passersby discovered, not a dying starving baby, but a note that read: “Thank you for caring, we hope there are more people like you. UNICEF. Be a mom for a moment,” plus their website url. Apparently, there was no direct plea for donations included in the note, which there should have been—wasn’t that the whole point of this intrusive advertising exercise? Here’s a three-minute video of people, including probably more than a few stooges from UNICEF’s Helsinki ad agency, inspecting one of the ad carriages. UNICEF’s done better guerrilla ad work in the past, like these anti-landmine examples. Related: starving child at the bottom of your shopping cart. |Image: AdsOfTheWorld|
International protector of children UNICEF is one of the most active anti-landmine organizations. But since Princess Diana died, you don’t see much press coverage about the worldwide effort to ban anti-personnel mines—of which the USA is the leading manufacturer, of course. But UNICEF, through German ad agency Leo Burnett Frankfurt, has gotten pretty creative with their trade booth attractions—like this customized foosball table. They removed one or both legs from many of the players, to the surprise of visitors (click here to see the full table). Messages were placed above both goals reminding people that thousands are victims every year, and urging them to donate. After the jump, view the devious hidden landmine stickers that got stuck to the feet of unsuspecting passersby.
Editor-in-Chief:
