I’m not going to say much about the next incantation of the asinine We Are Animals marketing repositioning of Wrangler by Paris philosophers/ad men Fred & Farid, other than—how bloody trailblazing. Because the bombastic buzz bites from the agency press note about the red campaign—which has nothing to do with the Red campaign (to my knowledge)—is chock full of the pretentious malarkey that makes my business utterly suspect to begin with. Read and bleed from your brain with me: Read more »
If you watch television at all, especially television of the sporting variety, you’ve probably seen that sort of ambiguously gay commercial for Wrangler starring Brett Favre. Well, if there was ever an advertisement ripe for spoofing it is that spot, whose time has finally come. Read more »
The next lesson from the North Carolina jeans maker, via their French ad agency, Fred & Farid, is “Stop thinking.” Previously in their We Are (dead) Animals campaign, we were asked, “why do we live, knowing we will die?” Now, the two Parisian hucksters have unzipped their Wranglers and pissed on fellow countryman René Descartes’ (I think, therefore I am) grave. On their YouTube page for the commercial, the agency explains the Stop Thinking thinking: “(it’s) a call to let our spontaneity, unconsciousness and immediacy speak. If we think about potential risks, possible consequences, and likely failures, we make it impossible to achieve great things. Reason is a brake.” Reason is a brake! Add Wrangler logo, BAM—t-shirt design. Anyway, jump and be enlightened, students. Read more »
No, This Is The Stupidest Jeans Commercial Ever
That is, until the neo post-modern existentialist French philosophers/admen Fred & Farid produce the next spot in their “We Are Animals” Wrangler campaign. Previously in this effort to remake/destroy the iconic American brand, F&F posited that the reason to buy Wrangler jeans was because life is meaningless. Now (watch video), they’ve “shot” (or used stock footage) a 14 second home movie of a crawling baby, tagline, logo….Product benefits? Entertainment? Logic? Overrated! For your next spot F&F, why not just randomly stick a camera out a window of your Paris office for :60 (idea: ©copyranter)? Related: very possibly the most annoying ad ever.
|Video: Agency Spy|
Wrangler’s D- French Philosophy Project
(Please watch the spot so that we may begin the discussion) After viewing this :45 “film” several times and thinking a bit, this is my conclusion: Famously egotistical hack French ad men Fred and Farid are trying to destroy the iconic American jeans brand. It is the only explanation I can come up with as to WHY this pretentious hooey was even produced. You paid for this pap, Wrangler? That copy is trés stupidly embarrassing. Life is meaningless…so wear Wrangler jeans. I’m sold! The commercial is a continuation of the brand’s We Are Animals campaign, which was launched with these fucking terrible coroner photo print ads. As Jean-Paul Sartre once supposedly said: “Evil is the product of the ability of humans to make abstract that which is concrete.” Congrats Fred & Farid—this shit is evil bad.
In these French ads, The US jeans maker is apparently trying to shed its cowboy image and reposition Wranglers as Diesel. And, to the eyes of this Irish adman, they fail dreadfully. Yes, “we are animals.” Animals with cognitive ability. Animals who can look at these ads that say “we are animals” and respond ‘WHAT?” I know: it’s fashion advertising. But there are good WTF fashion ads and there are idiotic WTF fashion ads. And signing off these ads with rope-type Wrangler logo kinda kills the faux-edgy mood, doesn’t it? The guilty ad agency, FFL Paris, also produced this animated, hyper-sexual animal commercial for Orangina. So…maybe one or more of the partners has a bestiality fetish? Here’s the pretentious, overproduced TV spot of the campaign. And after the jump, you can view a 2nd print ad with another maybe-dead, waterborne female “animal” (muskrat?) showing ass crack, of course.
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