Greg Wilcockson Is a Rap Addict

February 13, 2013 | Andy Cush

Sure that’s technically the video for Remy Banks and Bodega Bamz’s infectious new single “GLDCHN,” but the real star of the show is a fictional character: Greg Wilcockson, the portly fellow above. The concept of the video is that Wilcockson is a rap addict, for whom hip-hop is what spinach is to Popeye: a shot to the heart of pure adrenaline and ego. “The beat hits, my heart starts racing, and I lose control,” he says in the video’s intro. “I’m like a Transformer, but instead of turning into a car, I turn into a badass.”