Peter Saville: Proud Owner of “What Is This? I’ve Seen It On Tumblr”
Joy Division T-Shirt

September 9, 2013 | Marina Galperina

UK’s most famous graphic designer Peter Saville isn’t fazed by the never-ending throng of tributes, homages and rip-offs of that one most famous thing he did. In a recent interview with the Guardian, he refers to the time Disney tried to sell it as a Mickey Mouse silhouette a “the total car crash catalogue of disasters.”

Not everyone knows that Joy Division’s “Unknown Pleasures” album art is based on astronomy tome’s image of the first SR B1919+21 radio pulsar, discovered 1967, coming out of a black hole because they’re children from Tumblr.

In fact, one of the best tributes is this Adam J. Kurtz WHAT IS THIS? I SAW IT ON TUMBLR? t-shirt.

Saville, who is about to be awarded the prestigious London Design medal, owns one. He loves it. It makes him smile.

It’s brilliant, isn’t it? Profoundly clever.


(Hat tip: David Gerard. Photoshop: Marina Galperina/ANIMAL)