Does the World Really Need Smart Toothbrushes?

February 24, 2014 | Andy Cush

Today, at the opening of the World Mobile Congress in Barcelona, Oral-B unveiled what’s being called the “world’s first smart toothbursh” (although that “first” bit is up for debate). PhysOrg reports:

“It is a world first,” said Michael Cohen-Dumani, head of Procter & Gamble’s Oral-B brand, which plans to sell the product in Europe, the United States and Asia from June.

Sold for 219 euros ($300), the brush relays your toothbrushing activity to an application on the smartphone, recording whether you respect the two-minute rule and whether you brush hard, but not too hard.

If the results are satisfactory, a message appears on your smartphone: “Congratulations: your teeth are shining.”

There is, of course, also the option to share your stats with all your friends on social media. Smart brush all you want, sheeple, but don’t be surprised when the next round of NSA leaks includes how much plaque you have on your disgusting teeth.