And Now, A Shit Bucket Challenge From Bulgaria

August 27, 2014 | Marina Galperina

Everyone is doing the #IceBucketChallenge, from Tom Cruise (who got 7.5 ice buckets poured on his head, like a Tom Cruise would) to Bulgarian politician and alleged wiretapper and embezzler Tsvetan Genchev Tsvetanov.

Though the viral campaign was launched to promote awareness of amyotrophic lateral sclerosis, it took some pretty creative tangents, specifically the #RubbleBucketChallenge from Gaza (because water is a little too precious to waste when you’re being systematically bombed, starved and murdered) and the all-Champagne Swarovski crystal-lined bucket challenge at the Abu Dhabi’s International Millennium Plaza Resort & Spa (because they’re just fucking assholes.)

Here’s the best one. Ladies and gentlemen, this is Bulgarian R&B artist Bitchero:

My name is Vurban Todorov. I don’t have a cause. I challenge everyone and I souse myself with shit for health.

For readers unfamiliar with non-urban living, the buckets for the absurdist cynical stunt are being filled with watery outhouse waste. But it is shit, surely.