The image above should really require no explanation, but just in case: the Juggalos, a proud and noble group of facepaint and off-brand soda pop enthusiasts from the midwestern United States, are debuting their own cryptocurrency to compete with the likes of Bitcoin, Dogecoin, and Coinye. The Juggalos behind JuggaloCoin explain why on their website:

1. Keeping funds in the family. The most important thing to understand about Juggalo culture is that it is all about Family and helping each other out. By spending Juggalo Coins, Juggalos can be certain that their money is going to someone who is “down with the clown.”

2. Promoting the positive aspects of the Juggalo lifestyle. Juggalos receive a lot of bad press, and our goal is for Juggalo Coin is to present the message that you shouldn’t believe all the hysteria you may read, and that we are a community standing together to help and support our own. This could actually produce some positive news stories about Juggalos for once.

3. Supporting Juggalo charities. There are already Juggalo-specific charities, and we’re hoping that Juggalo Coin will become the preferred way to donate to them. To facilitate this, we are offering an enormous reward to the first two certified Juggalo Charities that sign up to accept Juggalo Coin. See details in the “bounties” section.

4. Promoting recognition of February 17 as international “Juggalo Day.” The first Juggalo Day was celebrated in 2012, and in a couple of short years it has grown into a huge event featuring special shows by ICP and several days of madness. Of course, we understand that Juggalo Day is probably never going to become an official national holiday. That’s not the goal. The goal is for recognition, in the same way that 4/20 is recognized as a marijuana holiday.

Whoop whoop, ninjas.