Well, at least hot Italian women. Aesthetically-pleasing, blatantly-sexist print campaign for Vitasnella bottled water (a Danone product) by Euro RSCG in Milan. “You’ll want to wear nothing but your body” is a pretty shaky ad claim. It’d be more believable if they were selling absinthe or some such inhibition-erasing liquor. But, ad creatives are always looking for opportunities to stick hot naked women into their layouts/TV spots. Here, at least, there is a conceptual tie-in to the product: all-natural beverage, au naturale bodies. Bottom line: the campaign doesn’t make me want to buy the water. Though if I was in Italy, it might make me want to buy a sexy woman a bottle, and then mentally undress her. Click the ads to better ogle the model’s naughty bits (it appears to be the same woman with different hair styles), and jump for a third execution featuring a buff guy (just kidding, it’s the babe again). Previously: Spa sparkling water: it’s like a bar fight in your mouth. Read more »

First, let me get the finger-wagging social commentary out of the way: bottled water is unholy water, if you buy it, you’re waterboarding Mother Nature. OK. I don’t know what Spa’s ad production budget is, but I bet they just blew it shooting these two outrageous spots for the brand’s Barisart sparkling water. The tagline, “water with more action in it,” is very literally reinforced by these commercials. Both spots, by Antwerp’s Duval Guillaume, were filmed completely under water in a big tank in Berlin. The first, “Bar Fight,” is reminiscent of a scene from a cheesy 70s disco action movie. Pretty damn cool, and it sells bubbles more memorably than Perrier ever has. But, do I want my water to be so ultra-violently sparkling? Will Spa make my mouth bleed? Jump for the second Kung Fu spot featuring a sensei styled after Pai Mei from the Kill Bill films. |Videos: adme.ru| Read more »