Making a fool out of aging Hip Hop editor Elliott Wilson and the blog he doesn’t really own, Rap Radar, is almost too easy at this point, but we’ll gladly oblige. Less than an hour ago, the loud-mouthed editor-turned-aggregator posted a new track by Eminem called “Elevator” and mentioned that “PR” was going to make him pull it any second. Apparently he knows his boss real well. Read more »
At the MTV movie awards, Method Man and Redman were desperate to get in on Eminem’s non-existent tour, addressing his manager, Paul Rosenberg, directly: “Hey, Eminem. Fuck that. Yo, Paul! We’re on the tour, man!” “Even if he don’t put us on, we’re coming in through the back door, jumping onstage.” |MTV|
While it’s true that they’re not the most internet savvy bunch—hell Rap Radar can’t even get a properly functioning search box on their well funded website—who would have thought they’d be so dopey as to forward internal emails detailing the ease of getting one of those Eminem “exclusives” they so brazenly boast about? As you can see by this very short exchange between the site’s whipping boy and Editor-In-Chief Elliot Willson, all it takes is an email to Rap Radar sugar daddy and Eminem’s manager, Paul Rosenberg, who by the way, totally slept on the story. Read more »
Rap Radar, a Hip Hop blog funded by Eminem’s manager Paul Rosenberg, scored an “exclusive” email Q/A with Eminem and wants you all to know that the stunt with Bruno at the MTV Movie Awards? Totally staged! No seriously, it was fake. Eminem even admitted he was in on it. So just in case you were part of the “many” who couldn’t tell from watching the video itself—even on four Methadone pills the rapper could have reacted faster—or didn’t believe the comedian who scooped everyone and confirmed it was rehearsed yesterday, the mystery has been solved, again!
After taking an abnormally long hiatus spanning five years, Eminem officially returns to the rap game today with the release of Relapse. As you can imagine, the landscape has changed significantly and it takes more than slickly produced videos, mixtapes, headline-grabbing interviews and song “leaks” to transform an album into actual sales. Slim Shady and company are fully aware of the brutal new environment rapper’s face and aren’t messing around for this release. From video games for iPhone fanboys to special edition comic books and streetwear t-shirts, a lot of money was doled out to make sure this album targets as wide a demographic as possible. Click below to see the huge arsenal of PR and marketing resources* it took to make one of the best rappers of all time, relevant again. Read more »
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