After taking an abnormally long hiatus spanning five years, Eminem officially returns to the rap game today with the release of Relapse. As you can imagine, the landscape has changed significantly and it takes more than slickly produced videos, mixtapes, headline-grabbing interviews and song “leaks” to transform an album into actual sales. Slim Shady and company are fully aware of the brutal new environment rapper’s face and aren’t messing around for this release. From video games for iPhone fanboys to special edition comic books and streetwear t-shirts, a lot of money was doled out to make sure this album targets as wide a demographic as possible. Click below to see the huge arsenal of PR and marketing resources* it took to make one of the best rappers of all time, relevant again. Read more »
In what has to be one of the most unlikely endorsements semi-psychotic rapper Eminem has ever received, a prominent Hindu statesman, Rajan Zed, applauded him for agreeing to fly out 200 laid-off Detroit autoworkers to Los Angeles for tonight’s taping of the Jimmy Kimmell show, the first of three scheduled appearances where he’ll be performing new songs from his forthcoming Relapse album. Zed was so impressed by the emcee’s good faith gesture that he even quoted ancient scripture on his behalf: “Give with faith. Give with love. Give with joy,” and adds, “Wisdom means a life of selfless service.” He also suggested that celebs like “George Lucas, Steven Spielberg, Oprah Winfrey” and other A-listers could learn a lot from Eminem’s generosity during these trying economic times.
Illustration* by Freep
*This illustration of Eminem is comprised of more than 50,000 M&Ms that were scanned and arranged using computer programs.
An animated version of Eminem will join Family Guy’s ambiguously sexual baby, Stewie Griffin, to co-host the Sunday night cartoon lineup on Fox and plug his new album, Relapse. The fast talking toddler had this to say about the rapper, “I was just about to meet him, but after I shook hands with his stylist, his assistant, his lawyer, his bodyguard, his other bodyguard, his photographer, his manager, his hanger-on, his flower girl, his driver, his videographer, his notary, his historian, his her-storian, his texter and his own greased-up deaf guy, I got the swine flu.” |Shockhound|
Here’s the final cover art for Eminem’s soon to be released Relapse album. Prescribed by Dr. Dre and designed to resemble a smattering of pills, it looks more like a pile of spicy trail mix. Or if you prefer, here’s a version with an unnecessary watermark. |Nah Right|
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