Another Drug Lesson From Government Dad

AboveTheInfluence, the White House Office of National Drug Control Policy’s website created during the tenure of former coke fiend George W. Bush, has just released another video from on high that talks to teens like they’re complete fucking morons. The spot, by the NYC office of mcgarrybowen (who have some really annoying new age music at their website) is titled “Human Puppet.” Ah yes, the olde subtle YOU ARE NOT IN CONTROL metaphor. Previously, the clueless Office used slug and bug imagery to tsk tsk tempted teens. Here, the sound bites from the friend actors—”what is she on?”, “she’s gonna have such a headache in the morning”—are so pathetically forced. And besides, if those boys were really the girl’s friends, they would have taken pictures of her with their balls resting on her nose. |Video: Ypsilon2|

Only Slugs And Bugs Do Drugs

Hey look, more animal ad metaphors. How fucking original. Here, Durham, North Carolina ad agency McKinney—yet another shop that claims they’re “redefining how marketing is done”—proposes that teenagers are nothing more than animals just itching to kill themselves. The headline on all three is “What’s the worst that could happen?” Do these ads speak to teenagers on their level? No. Do they preach to them and call them irresponsible idiots? Yes. While they teach us nothing about drug use, they do educate teenagers a little bit about the animal kingdom; salt does in fact dehydrate slugs. So not a complete loss? The Website on the ads, AbveTheInfluence.com, was created for the White House Office of National Drug Control Policy…which helps explain the stupid strategy of this campaign. Jump for the two other ads featuring teen rat girls about to sample rat poison and bug spray-huffing adolescent wasps.

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