Headline on the all ads: “What will it take before we respect the planet?” Will it take vandals bombing animals, asks Ogilvy Paris for the World Wildlife Fund? Well, that depends. But If I’m out for a stroll on the Serengeti and I happen to see a tagged mama rhino, I’m going to respect the fuck out of her. Seriously, I’m perplexed by the animal logic of this campaign. Has global warming taken the energy out these beasts, making them easier targets for tagging? Read more »
Although the World Wildlife Fund strongly condemned the controversial 9/11 – Tsunami attack ad that quickly made its way around the internet and tried to distance themselves by solely blaming the creative on their agency, DDB Brazil, the animals rights group was for it before they were against it, according to Ad Age. After securing approval from the client in December 2008, the ad reportedly ran once in a “small local paper.” On Wednesday, both parties owned up to the distasteful depiction, issuing a joint statement—in Portuguese—on their websites which read in part: Read more »
So about that horrifying World Trade Center ad we posted earlier? Turns out that it wasn’t the work of the World Wildlife Fund, but an ad agency who mocked it up. After presenting the concept and being summarily rejected by the activist group, the forsaken ad made its way online, thoroughly pissing off the WWF. They condemned the plane-raining creative and the loose-lipped agency that posted it, issuing the following statement: Update: WWF did approve the ad! Read more »
What a perfectly depressing social ad update. As all of the trashy tree-destroying magazines keep shoving in women’s faces every week, overpopulation is hot right now-what with the breeding Brangelinas and OctoMoms of the world pumping out broods like there’s no tomorrow. Which is funny, because there isn’t. Who cares!, says we, as America is going through its biggest baby boom since the Baby Boom. And the World Wildlife Fund would like us all to know that they absolutely HATE our babies. Previously, they’ve proposed that we might as well eat newborns to help preserve resources. Now, they’re suggesting that maybe mommies should keep carrying their progenies much longer than nine months. Haha, watch them grow up on sonograms, planet killers. The spot’s sad sign-off line, “Maybe this is no longer a planet worth living,” is clunky because that title board is a translated version for publicity purposes. By Vitruvio Leo Burnett in Madrid. Happy Monday!
DDB Brazil created these draw-by-coin poster ads for the World Wildlife Fund and apparently placed them in a few gyms, cinemas and business reception areas around the country. Only the animal part of the posters was magnetized, so altruistic Brazilians would eventually see what form of wildlife they’re donations would be helping. Much like paint-by-numbers, the posters were marked with instructions so people would place the right color coin in the right spot. What an elaborate, crafty collection method! Looking closely at these sample donation animals, it appears that amongst the smaller denomination centavos are a few reals (a real is the Brazilian dollar). Ummm, were security guards placed near every one of these posters? Because, at least here in New York City, all the dollar coins would almost immediately be pilfered. In fact, every coin short of the one centavos would de-donated, leaving some sad, skinned deers. Frankly, this seems to be yet another case of an ad agency looking to, not do some good, but to win some awards. Jump for the third ad—a brassy, steely Toucan.
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