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An Alternative Headline Could’ve Been: 50 Reasons Why Supreme Sucks


March 20, 2013 | Bucky Turco

Today, our apparel obsessed friends over at Complex posted a link-bait listicle — they got dozens of clicks out of me — entitled 50 Things You Didn’t Know About Supreme. For those of you who aren’t familiar with the scene that loves to celebrate itself, Supreme is a pretentious streetwear brand for skaters and people afflicted with adult infantilism that’s run by an equally pretentious prick named James Jebbia. Somehow, this brand has achieved cult status amongst the downtown (poser) set, although some argue that it may have run its course. But most amazing thing about Supreme is the sheer amount of designs and fonts it has blatantly re-appropriated over the years from brands such as Nike, Louis Vuitton, and the NHL, earning them countless cease and desist orders. Even the original Supreme logo is a bite of artist Barbara Kruger. So yes, a male streetwear brand that dabbles in misogyny was in fact birthed by a female artist. Alas the irony is too much to bear. (Photo: Geoff Whitehouse/Flickr)