Harmony Korine’s Spring Breakers Merch Branding Ability Is Impressive

March 22, 2013 | Marina Galperina

Since 2011, when we heard about Selena Good-Girl-Tee-Hee-Hee Gomez watching all Harmony Korine’s movies at his house in Nashville and saw James Franco practicing his gangsta cred in some parking lot, we’ve been waiting for this Spring Breakers thing to pop. And it pop pop popped.

Yes, of course, I saw the movie last week, and I was going to write about how it transcends any of his mostly-inaccesible subversive work and hurrah its mainstream success and how it’s pretty as all hell. I was going to type up some shit about its deliberately disjointed dialogue cycles, the digital mosh, young violence, blissful deadpan moral emptiness, and a hypnotic onslaught of naked sunburnt tits, and like something something ATL Twins BUT FUCK IT because LOOK AT ALL HIS SHIT. Seriously.

Here’s some corporate copy for you about the official OC x Spring Breakers attire collection HAHAHAHA

Inspired by the film’s bikini-clad girl gang, Brit (Ashley Benson), Candy (Vanessa Hudgens), Cotty (Rachel Korine), and Faith (Selena Gomez), as well as local thug/rapper Alien (James Franco), the collection provides T-shirts with neon graphics, sweatshirts printed with the cheeky slogan “DTF,” and basketball jerseys featuring logos designed specially for each character. The symbols—a pair of dolphins, a marijuana leaf, dripping ice cream cones, an inverted cross, and an alien—also appear on sweatpants and sweatshirts


Oh, Harmony. Get that money, Harmony. Get that money. It’s the American dream, y’all.