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June 1, 2015 Liam Mathews

In something of a great moment for corporate-public partnerships, Nike is in the process of repairing the deteriorated soccer field (or “pitch,” which is what you call the field if you say “football”) in Sara D. Roosevelt Park, which the company originally paid for back in 2006. Bowery Boogie reports that new turf has been […]

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February 9, 2015 Prachi Gupta

The morning after truthsayer Kanye West pointed out that Beyonce got robbed at the Grammy’s on Sunday, he walked passed a man wearing Nike Command Forces in JFK and saw the perfect promotional opportunity for his new sneaker line. Referring to the Adidas Yeezy 750 Boosts on his own feet, West asked the man, “If […]

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April 21, 2014 Andy Cush

Isaiah Martinez, a 15-year-old from Brooklyn, was shot in the foot Saturday for trying to cut the line at a Bushwick Foot Locker. Martinez was after a pair of Nike Foamposite Pro Yeezys, which was released over the weekend. The alleged shooter was 14. “There were people camped out for the sneakers and Isaiah tried […]

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